Quantitative Assessment of Eye Tracking Patterns
نویسندگان
چکیده
منابع مشابه
Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Assessment of TV Commercials
The term “neuromarketing” suggests a combination of marketing research and brain research. Within marketing research, objective assessment of TV commercials is performed by use of EyeTracking devices. Brain research has been dominated by NMRI technologies during the last years. However, information content and time resolution are much better when monitoring electric activity by spectral analysi...
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ژورنال
عنوان ژورنال: Equilibrium Research
سال: 1980
ISSN: 0385-5716,1882-577X
DOI: 10.3757/jser.39.34